Bestselling author Jody Picoult loves Costco and is happy to do signings there.
The question my colleagues kept asking is why was Picoult signing books at a Costco?
"Do you want the politically correct answer or the truth?" she said. "Well, the politically correct answer is because they sell a ton of books. And these all will go, which is very, very cool."
And the truth? "I actually go to Costco, Sam's and BJ's because they sell a lot [of] books and because of that are allowed to have author signings."
It's true: they do sell a lot of books. No one wants to buy hardcovers at full price so the discount stores have really moved in on traditional booksellers. Jody Picoult is a very wise author.