The show won't go on in Dallas. The Christian Book Expo, an innovative consumer-focused book show, won’t be repeated next year. The board of Evangelical Christian Publishers Association, show sponsor, decided not to stage another event in 2010. Attendance at this year's show, held March 20-22 at the Dallas Convention Center, was 1,500; organizers had hoped for 10,000 to 15,000. The show left the organization with a $250,000 shortfall, according to ECPA president and CEO Mark Kuyper. "We want to clean up the debt before we consider future options," Kuyper told PW in an e-mail.