Scholastic just launched an interesting new campaign for the month of January called "Get Book Fit." The campaign was inspired by the countdown to the Winter Olympic Games and encourages families and teachers to train their brains with more reading. Scholastic has launched a free Facebook calendar app which has tips from experts to motivate kids to read and gives parents and teachers those tips in a "scratch off" format. The calendar is located at
. The Twitter account is Twitter.com/scholastic.
Scholastic recruited top athletes such as figure skating gold medalist Kristi Yamaguchi, Amar'e Stoudemire from the New York Knicks and Justin Tuck from the New York Giants. The athletes share the books which inspired them over the years. On Sundays families can find highlights for top reads for all age groups. On Freebie Fridays fans can enter to win free books from Scholastic.
Maggie McGuire, Vice President, Scholastic Kids and Parents Channels discussed the new initiative:
"Just as any athlete needs to practice a sport in order to get better, kids need to practice reading to keep their brains sharp and become proficient readers.
The new year reminds us to start new, healthy habits and getting 'Book Fit' is a perfect way to remind kids that reading is part of having a healthy lifestyle."